On Mother's Day, Mother Dairy wanted to establish itself as a maternal figure who looks after you when

your mom isn't around.


Moms, Mother Dairy and Mother’s Day are all a seamless fit. But when you take Moms out of the equation,

the rest sort of falls apart.


We stumbled upon the realization that we often find a lot of 'mom qualities' in people who aren't related to us.

We came up with the hashtag #UnbiologicalMoms and decided to craft microfiction tales celebrating
every woman who has been a mother to us at some point
, just like Mother Dairy.