Greenies Dog Interpreter

Known for their dental treats, Greenies tasked us with building excitement for their foray into dog food. We found that pet parents rely on non-verbal cues like tail wags to gauge the enjoyment of dog food.

But what if they could read their pet’s mind?

Presenting: the Greenies Dog Interpreter. In a tongue-in-cheek, first-of-its-kind way, we turned tail wags into words, enabling dogs to “write” their own Amazon review. Using real-time GenAI on Amazon Bedrock and Rekognition technology, customers could scan their dogs to generate a really real review. A surrounding 360 campaign also included custom videos, audio ads, and display. Dogs gave this campaign 5 boops of approval.