Copywriter/Storyteller

INTERIOR DESIGN

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campaigns

 

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Terribly Tiny Tales is a celebrated Indian storytelling and microfiction platform.

In my time as a Branded Content Lead there, I got to tell stories for over 50 brands.

Here are a few of my favourites.

branded content

United Colors of Benetton

United By Colors

 

Blackout The Hate
A Poetry Project

Musings
My more coherent shower thoughts

cereal-clipart-bowl-drawing-487588-62806

brands

Mother Dairy

Unbiological Moms

Cadbury
Open Letters to Friends

Kelloggs

Unstoppable Dads

Vivo

Modern Love

films

Laila Majnu

Star-crossed Love

Trapped

Trapped Tales

Lipstick Under My Burkha

Lipstick Rebellion

Every now and again, I humour the voice in my head.

personal

Writer who moonlights as a sleep-deprived writer.

 

I’m constantly fascinated by how words can create worlds.

 

My love affair with words drove me to learn 6 languages, tell stories and

create content for over 50 brands and even move to France to teach English. 

 

It has now brought me to New York City to discover the world of advertising.

 

You'll otherwise find me traveling, buying second-hand books 

and eavesdropping on strangers' conversations in search of a story.

I prefer sunrises to sunsets and once-upon-a-times to happily-ever-afters.

What I mean is, I sometimes struggle with the perfect ending.

Say hi (or bonjour or hola) at palakdk@gmail.com or take a look at her CV.

about me

 
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn - Black Circle

          Awards

 

One Show Young Ones, 2020

Winner / Portfolio

Gold / Wherever. Together.

Cannes Young Lions Live Award, 2020

Shortlist / Foodie

ADC Junior Germany, 2020

Silver / Getaway

Summit Creative Award, 2020

Silver / Getaway

AdStars, 2020

Finalist / Getaway x3
Finalist / Too Sexy For UK x2

Finalist / unMute

Finalist / Wherever. Together.

Finalist / Stayin' Alive

Finalist / Support A Stranger

Finalist / Take The Wheel

Golden Award of Montreux, 2020

Gold / Spotify Match

Finalist / Getaway

Finalist / Wherever. Together.

Finalist / Once You Pop Know When To Stop

Applied Arts Awards, 2020

Winner / Spotify Match

Chip Shop Awards Worldwide, 2020

Finalist / Plot Twist

Finalist / Spotify Match

Graphis New Talent Annual, 2020

Silver / TMI - Talk about Menstruation In the open

World Illustration Awards, 2020

Longlisted / Getaway

Summit Emerging Media Awards, 2019

Leader / Plot Twist

Chip Shop Awards US, 2019

Chair's Award / Plot Twist

Best Digital / Plot Twist

Creative Conscience, 2019

Highly Commended / Plot Twist

Shortlisted / TMI - Talk about Menstruation In the open

Crowbar Awards by the 4As Limited, 2019

Silver / Plot Twist

Bronze / TMI - Talk about Menstruation In the open

Bronze / Once You Pop Know When To Stop

Finalist / Take the Wheel

         Experience

Droga5 | New York, USA

Copywriter, Agency lab / January, 2020 - March, 2020

VMLY&R | New York, USA

Copywriter, Agency lab / October, 2019 - December 2019
 

Ogilvy | New York, USA

Copywriter, Agency lab / July, 2019 - September, 2019

Terribly Tiny Tales | Mumbai, India

Content Lead (Brand Collaborations) / June, 2016 - August, 2017

Lowe Lintas and Partners | Mumbai, India

Creative Intern (Copywriting) / April, 2015 - May, 2015

         Press

United Nations World Food Programme: Foodie

Campaigns Of The World / July, 2020

UN World Food Programme "Foodie"

Ad Ruby / July, 2020

United Nations World Food Programme - Foodie

Ads of the World / July, 2020

 

Catarina Barcala y Palak Kapadia : Instagram feature

Publicitarias_MX / June, 2020
 

Young Lions 2020: Iberoamérica obtained a third prize, two mentions and twelve finalists

Ad Latina / June, 2020

Young Lions Live Award : Interview

Rumbo A Cannes / June, 2020

Featured Creative Palak Kapadia Looks to Exceed Her Own Expectations as a Storyteller

Ad Stasher / May, 2020

Spec Ad 'Spotify Match' Seeks To Connect Strangers with Shared Love for Music

Ad Stasher / May, 2020

Student Spec Ad 'Wherever. Together.' Brings Sisterhood to the Outdoors

Ad Stasher / May, 2020

Chip Shop Awards finalists revealed – see how creatives tackled 2020's biggest issues

The Drum / May, 2020

Spotify Match : Miami Ad School

Desi Creative / May, 2020

School of Visual Arts and Brigham Young University Lead Winners in Global Young Ones Student Awards 2020

The One Club for Creativity / May, 2020

 

iPhone - "unMute"

Ad Forum / May, 2020

Echo Dot Kids Edition - "Plot Twist"

Ad Forum / May, 2020

Pringles - "Once You Pop Know When To Stop"

Ad Forum / May, 2020

Spotify - "Spotify Match"

Ad Forum / May, 2020

The North Face - "Wherever. Together."

Ad Forum / May, 2020

Nespresso - "Getaway"

Ad Forum / May, 2020

School of Visual Arts and Brigham Young University Lead Winners in Global Young Ones Student Awards 2020

Ads of Brands / May, 2020

 

Global Young Ones Student Awards 2020: SA wins one Gold and one Bronze

BizCommunity / May, 2020

Indian schools and students win Gold at The One Club’s Young Ones Student Awards

Medianews4u / May, 2020

School of Visual Arts and Brigham Young University Lead Winners in Global Young Ones Student Awards 2020

Little Black Book / May, 2020

 

Indian schools and students win Gold at The One Club's Young Ones Student Awards

Dailyhunt / May, 2020

Winners Announced for the 2020 Global Young Ones Student Awards

Branding in Asia / May, 2020

Miami Ad School Mumbai and NID Kurukshetra win Gold at One Club’s Global Young Ones Student Awards 2020

Best Media Info / May, 2020

Global Young Ones Student Awards 2020: Four wins for India

Campaign India / May, 2020

Miami Ad School Mumbai and National Institute of Design Win Gold in The One Club’s Global Young Ones Student Awards 2020

4Ps News/ May, 2020

School of Visual Arts and Brigham Young University Lead Winners in Global Young Ones Student Awards 2020

Shoot Publicity Wire / May, 2020

Wherever. Together. Student Spec Work

Desi Creative / May, 2020

Wherever. Together.

Ads of the World/ May, 2020

The North Face: Wherever. Together.

Campaigns of the World / May, 2020

The North Face: Wherever. Together.

Adeevee / May, 2020

The North Face "Wherever. Together."

Ad Ruby / May, 2020

Spotify Match

Ads of the World/ May, 2020

Spotify Match, A campaign by Miami Ad School to encourage people for carpool

Campaigns of the World / May, 2020

Spotify: Spotify Match

Adeevee / May, 2020

Spotify "Spotify Match"

Ad Ruby / May, 2020

TMI - Talk about Menstruation In the open

Graphis New Talent Annual / 2020

Golden Awards of Montreux 2020: Seven wins for India

Campaign India / April, 2020

The Golden Award of Montreux Announces 2020 Winners

Little Black Book / April, 2020

Muse Recruits: Palak Kapadia

Muse by Clio / April, 2020

#WFH Diaries: Palak Kapadia, Student at Miami Ad School 

Muse by Clio / April, 2020

Tinder: Be My Quarantine

Ads of the World / April, 2020

With Love, Letters: Here’s how Terribly Tiny Tales is making letters trendy again

The New Indian Express / March, 2020

Made at Sea : Spec Work from Miami Ad School 

Desi Creative / March, 2020

Talk about Menstruation In the open : Spec Work from Miami Ad School students

Desi Creative / March, 2020

Take the Wheel : Spec Work from Miami Ad School

Desi Creative / March, 2020

Unmute: Spec Work

Desi Creative / March, 2020

 

Nespresso Student Spec Work From Miami Ad School

Desi Creative / March, 2020

The Strong, Not to Silent Type - Rising Star

The Fellow App / Feb, 2020

Unmute Spec Ad for Apple Shows a Creative Use of Technology to Help Those Who Can't Speak

Ad Stasher / Feb, 2020

Jeep "Take The Wheel" by Miami Ad School 

Ad Ruby / Feb, 2020

Royal Bombay Yacht Club "Made At Sea"

Ad Ruby / Feb, 2020

Apple "unMute" by Miami Ad School 

Ad Ruby / Feb, 2020

Nespresso "Getaway" by Miami Ad School

Ad Ruby / Feb, 2020

Echo Dot Kids Edition Spec Work By Miami Ad School

Desi Creative / Feb, 2020

Colourful Nespresso Spec Ad Lets You Getaway With Every Pod

Ad Stasher / Feb, 2020

 

Nespresso - Getaway

Ads Of The World / Dec, 2019

 

Nespresso Getaway

We Love Ad / Dec, 2019

 

The Crowbar Awards Announces Finalists for 2019

Branding in Asia / September, 2019

Mark Fallows - Chairman of The Drum Chip Shop Awards 2019 Jury

Fabrica Collective / September, 2019

Inside the Chip Shop Awards US judging room: can advertising’s creative soul be saved?

The Drum / September, 2019

 

Burger King, Trump, Netflix, Nike, Amazon: The Chip Shop Awards US 2019 winners revealed

The Drum / September, 2019

 

Burger King, Trump, Netflix, Nike, Amazon: The Chip Shop Awards US 2019 winners revealed
Flipboard / September, 2019

Jeep - Take The Wheel

Ads Of The World / July, 2019

Jeep: Take The Wheel

Hasta La Creative / July, 2019

Take The Wheel

We Love Ad / July, 2019

Jeep – Take the wheel, print campaign by Miami Ad School

Campaigns of The World / July, 2019

Royal Bombay Yacht Club - Made at Sea

Ads Of The World / July, 2019

Royal Bombay Yacht Club: Made at Sea

Hasta La Creative / July, 2019

Made at Sea

We Love Ad / July, 2019

Royal Bombay Yacht Club – Made At Sea

Campaigns of The World / July, 2019

Amazon Echo Dot Kids' Edition - Plot Twist

Ads Of The World / May, 2019
 

Amazon Echo Dot Kids' Edition: Plot Twist

Adeevee / May, 2019

Amazon Echo Dot Kids' Edition: Plot Twist

Hasta La Creative / May, 2019

Plot Twist

We Love Ad / May, 2019

Plot Twist – an AI-based personalised and interactive storytelling experience with Alexa

Campaigns of The World / May, 2019

TMI - Talk about Menstruation In the Open

Ads Of The World / May, 2019

McKinsey Design + The Case For Her: TMI - Talk about Menstruation In the Open

Adeevee / May, 2019

TMI - Talk about Menstruation In the Open

We Love Ad / May, 2019

Once You Pop Know When To Stop

Ads Of The World / May, 2019

Pringles: Once You Pop Know When To Stop

Adeevee / May, 2019

Apple - unMute

Ads Of The World / May, 2019
 

Apple iPhone: unMute

Adeevee / May, 2019

Apple: unMute

Hasta La Creative / May, 2019

unMute

We Love Ad / May, 2019

unMute for Apple: a new feature on the iPhone’s Siri, that helps users of sign language

Campaigns of The World / May, 2019

The Teacher Who Likes Being A Student & Travels The World

Sheroes / April, 2019

How Kellogg’s Muesli leveraged TTT’s community for Father’s Day

Social Samosa / June, 2018

NEMO : The new idea for those striving to find a middle path between FOMO and JOMO

Economic Times / June, 2018

Chasing Happiness – She Turned Down The Good Things For The Better Ones!

Life Beyond Numbers / Jan, 2018