Copywriter/Storyteller

INTERIOR DESIGN

I'd like to ______ through your portfolio.

 
 

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branded content

Terribly Tiny Tales is a celebrated Indian storytelling and microfiction platform.

In my time as a Branded Content Lead there, I got to tell stories for over 50 brands.

Here are a few of my favourites.

brands

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cereal-clipart-bowl-drawing-487588-62806

Cadbury
Open Letters to Friends

Mother Dairy

Unbiological Moms

United Colors of Benetton

United By Colors

Kellogs

Unstoppable Dads

Vivo

Modern Love

films

Laila Majnu

Star-crossed Love

Trapped

Trapped Tales

Lipstick Under My Burkha

Lipstick Rebellion

 

personal

Every now and again, I humour the voice in my head.

Blackout The Hate
A Poetry Project

Musings
My more coherent shower thoughts

 

about me

       

 

 

 

 

 

 

 

 

 

 

 

 

       
        Awards

 

Chip Shop Awards US, 2019

Chair's Award / Plot Twist

Best Digital / Plot Twist

Creative Conscience, 2019

Highly Commended / Plot Twist

Shortlisted / TMI - Talk about Menstruation In the open

Crowbar Awards by the 4As Limited, 2019

Finalist / Plot Twist

Finalist / TMI - Talk about Menstruation In the open

Finalist / Once You Pop Know When To Stop

Finalist / Take the Wheel

 

        Experience

VMLY&R | New York, USA

Creative Intern (Copywriting) / October, 2019 - present
 

Ogilvy | New York, USA

Creative Intern (Copywriting) / July, 2019 - September, 2019

Terribly Tiny Tales | Mumbai, India

Content Lead (Brand Collaborations) / June, 2016 - August, 2017

Lowe Lintas and Partners | Mumbai, India

Creative Intern (Copywriting) / April, 2015 - May, 2015

        Publications

Inside the Chip Shop Awards US judging room: can advertising’s creative soul be saved?

The Drum / September, 2019

 

Burger King, Trump, Netflix, Nike, Amazon: The Chip Shop Awards US 2019 winners revealed

The Drum / September, 2019

 

Burger King, Trump, Netflix, Nike, Amazon: The Chip Shop Awards US 2019 winners revealed
Flipboard / September, 2019

 

Burger King, Trump, Netflix, Nike, Amazon: The Chip Shop Awards US 2019 winners revealed
Social Juicebox / September, 2019

Jeep - Take The Wheel

Ads Of The World / July, 2019

Jeep: Take The Wheel

Hasta La Creative / July, 2019

Take The Wheel

We Love Ad / July, 2019

Jeep – Take the wheel, print campaign by Miami Ad School

Campaigns of The World / July, 2019

Royal Bombay Yacht Club - Made at Sea

Ads Of The World / July, 2019

Royal Bombay Yacht Club: Made at Sea

Hasta La Creative / July, 2019

Made at Sea

We Love Ad / July, 2019

Royal Bombay Yacht Club – Made At Sea

Campaigns of The World / July, 2019

Amazon Echo Dot Kids' Edition - Plot Twist

Ads Of The World / May, 2019
 

Amazon Echo Dot Kids' Edition: Plot Twist

Adeevee / May, 2019

Amazon Echo Dot Kids' Edition: Plot Twist

Hasta La Creative / May, 2019

Plot Twist

We Love Ad / May, 2019

Plot Twist – an AI-based personalised and interactive storytelling experience with Alexa

Campaigns of The World / May, 2019

TMI - Talk about Menstruation In the Open

Ads Of The World / May, 2019

McKinsey Design + The Case For Her: TMI - Talk about Menstruation In the Open

Adeevee / May, 2019

TMI - Talk about Menstruation In the Open

We Love Ad / May, 2019

Once You Pop Know When To Stop

Ads Of The World / May, 2019

Pringles: Once You Pop Know When To Stop

Adeevee / May, 2019

Apple - unMute

Ads Of The World / May, 2019
 

Apple iPhone: unMute

Adeevee / May, 2019

Apple: unMute

Hasta La Creative / May, 2019

unMute

We Love Ad / May, 2019

unMute for Apple: a new feature on the iPhone’s Siri, that helps users of sign language

Campaigns of The World / May, 2019

The Teacher Who Likes Being A Student & Travels The World

Sheroes / April, 2019

How Kellogg’s Muesli leveraged TTT’s community for Father’s Day

Social Samosa / June, 2018

NEMO : The new idea for those striving to find a middle path between FOMO and JOMO

Economic Times / June, 2018

Chasing Happiness – She Turned Down The Good Things For The Better Ones!

Life Beyond Numbers / Jan, 2018

 

Writer who moonlights as a sleep-deprived writer.

I’m constantly fascinated by how words can create worlds.

 

My love affair with words drove me to learn 7 languages, tell stories and

create content for several brands and even move to France to teach English. 

 

It has now brought me to New York City to discover the world of advertising.

 

You'll otherwise find me traveling, buying second-hand books 

and eavesdropping on strangers' conversations in search of a story.
 

I prefer sunrises to sunsets and once-upon-a-times to happily-ever-afters.
 

What I mean is, I sometimes struggle with the perfect ending.

So instead, let’s begin?

Say hi (or bonjour or hola) at palakdk@gmail.com or find my résumé here.

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