All Luxe, No Sucks

Fleas and ticks suck—literally. The Seresto collar is a game-changing accessory, offering pets eight months of protection. The brand was looking to grow awareness, battle a perception of discomfort, and make the collar feel fun and approachable.

From gourmet food to designer accessories, millennial and Gen Z pet parents want the very best for their fur babies. But no luxury comes close to protection from fleas and ticks. So we positioned the collar as the season’s hottest accessory—from a pet fashion show to an editorial behind-the-scenes lookbook that allowed users to ‘shop the look’.