#MyBTStory
Awards:
🥇Webby Winner, Social, Best Community or Fan Engagement, 2023
🥇Webby People's Voice Winner, Social, Best Community or Fan Engagement, 2023
The world’s biggest band is created by the world’s greatest fans. For BTS’ 9th anniversary and the release of their anthology album, YouTube Shorts created a celebration of all that has been and all there is to come.
We did this by creating #MyBTStory—a challenge uniting old fans and new by inviting them to share their memories with BTS —and make it part of the band’s history.
Press:
270+ global press stories including Billboard, Variety, CNN, ABC, NME, The Rolling Stone, and more
Created for:
YouTube Creative Studio
Created with:
Christian Haas (Executive Creative Director), Christina Whalen (Creative Director), Don Lee (Art Director)