The Art of Hunger

Awards:
🥈 Cannes Young Lions, US, Film 2025

WhyHunger’s Hungerthon is an annual event protecting the human right to food via an online auction on celebrity items. Our brief was to create a film to increase visibility among Gen Z and Millennials.

Our film is based on a simple insight – Still Life painting emerged as an art form because, in the Middle Ages, food was a luxury. And in 2025, it remains a luxury for far too many. We hijacked Hungerthon with an auction of real food inspired by classic paintings—an actual basket of fruit instead of the ‘Basket of Fruit’ by Caravaggio and a real basket of bread instead of ‘Basket of Bread’ by Salvador Dalí. Since paintings of food are auctioned for millions while pantries remain empty, we turned them into symbols of change.