Pet Parallels

Tasked with spotlighting the full Greenies portfolio—across both dog and cat products—we created Pet Parallels. The campaign that highlights the fun (and sometimes uncanny) ways pets and their people mirror each other, be it in looks or lifestyles.

From dental care routines to healthy meals and daily supplements, we drew playful connections between the self-care habits we prioritize for ourselves and the ones we choose for our pets, positioning Greenies as the go-to for shared wellness moments—whether you’ve got a Doggie Double or a Copy Cat.