Once You Pop Know When To Stop

Crowbar Awards by the 4As Limited, 2019 - Bronze / Golden Award Of Montreux, 2020 - Finalist

Behavioral scientists believe that people overeat because they rely on external rather than internal cues to decide whether they feel hungry or full. Pringles has long been associated with the idea of ‘Once you pop, you cannot stop.’ But now, it is time to change the conversation. We make every 10th chip in the tin red in colour so as to help people become more mindful of their eating habits.